Search Engine Optimisation (SEO) with our SiteMaker software is much like Search Engine Optimisation with any website.
The key is to make sure that your site content is focused and relevant to the keywords that you wish to rank highly on. This means making a real effort in a number of places to make sure the terms you use are consistent. And don’t be too ambitious, you’re never going to beat the big guys if your words are too general and competitive.
This guide is based on our experience and generally accepted industry guidelines on how to improve website search rankings. It doesn’t guarantee results, but will point you in the right direction.
Firstly nobody can guarantee you positions in the search rankings. Search engines keep their search algorithms very secret and update them regularly to make sure they produce true and accurate results.
The second thing to know is that SEO takes real work. You’re going to have to give it some thought and make changes to all the pages in your site. This will take time and you may want to adjust things after a few months as you start to see results. The Internet is a great potential market but you need to invest time and effort in marketing your site if you want it to be successful. SEO is a good way of doing this but it will take time, patience and effort to make it work, but the rewards will be worth it.
Next, it’s going to take some time for your rankings to improve. Search engines can take months to even list your site and then further time to assign you a rank. They will then review your site periodically and check for updates but the frequency of this can vary. So don’t expect too much too soon. Be patient, build your credibility and presence, and good things will come. Many sites that rank highly have been around a long, long time.
And finally, the best way to ensure you attract customers is focus on your website content and usability (how visitors interact with your site). The famous line, ‘Build it and they will come’ certainly applies here. You should spend time making your website ‘sticky’ (visitors hang around: they browse, they read, they join and they buy) and compliment this with good SEO practice.
First things first
So, now that the ground rules are out of the way, here are the basics. If you are building a new site, you have two challenges: getting your site listed, and improving its rankings. Getting your site listed closely relates to how you get it optimised.
In terms of optimisation it’s important to know that search engines look for consistency and relevancy within a number of different areas of your in-page content and within your referral links. These include:
- The URL (or web address) of your page, e.g. www.joeslondontaxis.com, or www.joeslondontaxis.com/taxibooking, etc.
- Your Page title in the HTML, e.g. “London Taxi Company”, or “London taxi bookings page”
- Your Keywords meta data in the HTML, e.g. “London taxis, London taxi, Joes taxis, West London taxi, etc.”
- Your Description meta data in the HTML, e.g. “London Taxi Company provides taxi services…”
- Your page content, e.g. the text that is on your page, including headings (or section titles) which are treated differently from body text.
- Links on your page, including the anchor text, e.g. the text on which the link is attached.
- Images on your page, including the name of the image file, and the link (if any) set on the image and the alt tag.
- Referral links to your pages, including the anchor text of the referral link, e.g. a link on another site referring to your site.
Points 1-7 are easily within your control as they all relate to the contents of your site. Point 8 requires linking to your site from other external sites, which can be achieved in a number of ways.
Remember, while search engines are mechanical they do have some intelligence! They are in a constant battle with link spammers who attempt to manipulate ranking results for profit. Optimising your pages and encouraging genuine link backs from other relevant sites will help but getting involved in link spamming and other dodgy techniques such as spamming keywords or content can get your site black listed. So more isn’t always best, make sure links, content and keywords are all genuine.
Keep checking back for parts 2, 3, 4 and 5 in this series that will go through each of these points in turn and discuss how they are relevant to our software, as well as how to go about achieving each of them.
PLUS we are giving you 25% off SiteMaker for a limited time – so take advantage of this great deal and get your new site online!