This comes after .UK broke the 10 million registered domains barrier last month, making them the second largest ccTLD after .DE, which has 15million.
Flexibility and security
This groundbreaking change was made in order to offer more flexibility to domain registrants to allow longer periods of time between renewal dates. The development may also help curb “cybersquatting”, where a failure to renew a domain results leaves it at risk of being acquired by a third party and ransomed back to the original owner. Nominet states that 15% of non-renewed domain names are re-registered by someone else within one day and 7.5% are re-registered within 10 seconds.
“As soon as this happens, someone else will immediately receive all your web site traffic and the search engine rankings associated with your domain name.”
“The change in registration length will give businesses and individuals the opportunity to lock in their domains for up to ten years, giving them security of tenure and a longer period between renewals,” said Nominet and one year registrations will also be available. Previously, .uk domains could only be registered for 2 years.
Peace of Mind
Lesley Cowley, CEO of Nominet, said: “For millions of businesses, their domain name is mission critical – from their website to the email addresses it supports. By offering longer registration periods, these businesses will have peace of mind that their domain name is secured for a number of years, and they won’t have to worry about renewing so frequently.”
.UK is Britains Favourite
Preference for .uk domains remains strong in Britain, with 81% of those surveyed by Nominet in 2011, saying they prefer .uk sites when given the choice of a .uk or .com in search results. Amongst the reasons given were that it would be more likely to be a UK based company and have more relevance with prices in sterling and local cheaper delivery charges.
In Q4 2011 Nominet (the .UK registry), released figures showing that .uk registrations grew by 10.5% over the past 12 months and .uk maintains its position as the world’s second largest country code registry.