If you haven’t already taken a peek at our Facebook page, then now is the time to go and have a good look at the new Timeline design – not only because we are showing off the new look, but also because Facebook has recently changed all ‘Pages’ and if you don’t know about it already – you should check out the changes that you need to be aware of!
Facebook has transformed the look and feel of the traditional fan pages to be streamlined into the Facebook Timeline format. This change has been available for pages for the last month and became mandatory for all pages on Friday 30th March 2012.
According to VentureBeat, more than one million Facebook Pages are making the switch to the new Timeline design each day. But what are the biggest changes that the timeline poses for businesses and what are the benefits?
One of the most notable changes is the death of the ‘fangate’. The new Facebook timeline has eradicated the landing page (or welcome tab) from the business page and stripped social marketers of a much-used piece of functionality from their marketing repertoire meaning that businesses can no longer use this as a way to encourage “likes” to their page.
However as some mourn the loss of landing tabs, we have to look at the array of benefits the timeline brings to social marketers….
1. A big cover image – Pages can now leverage this large visual area to engage users with their brand. The purpose of your cover image is to create a powerful first impression that will convert. However be aware that your cover image can’t contain calls to action (like an arrow promoting visitors to ‘like this page’). It also can’t contain phone numbers or addresses that would otherwise be in the info section of your business profile.
2. Create Milestones – Milestones allow you to select any date in the past meaning you can create a full history for your company and fill in any blanks.
3. Focus on Photos – Facebook Pages are now much more about your visual story told over time, so it’s best to focus on telling that story through images photos and other visual content.
Plus with the option to highlight and pin your stories you can draw people’s attention to content that you really want them to see.
4. Larger tab space – Administrators have the ability to use a much wider canvas for the application – 810px wide in fact! That’s 250 more pixels of space for your content.
5. Private Messaging – Now people can contact you privately using messages. Notifications about new messages will appear right in your admin panel meaning criticisms and concerns can be addresses privately without them appearing on your wall.
PLUS coming soon Facebook will be rolling out Facebook Offers which can be created FREE of charge by business page admins and are only available to people who have already liked your business Facebook page – which is a great way to encourage fans and “likes”.
Love it or hate it, the Facebook Timeline for pages is here and if we embrace the multitude of positives we will see some great benefits to this drastic new change.
Tell us your thoughts on the Timeline below…