Secure your brand online, including on Twitter!

With the continuous growth of social media, it’s never been more important to protect your brand online.  As well as ensuring you have the right domain names to support and future-proof your brand, we advise that you secure your social media brand names too.

Only recently has Register365 been able to resolve a dispute over a Twitter.com account name.  When we started our Register365 Twitter account some time ago, we found the @register365 name was not only taken, but was being used by a third party to imitate our brand and speak to unsuspecting customers trying to contact the real Register365.

At the time, we had to create our Twitter account under a different name – @reg365_OFFICIAL, not ideal as many users assumed they could talk directly to us using @register365, and rightly so, but it was not us at the other end of the Tweet.  This made it hard for us to portray our brand in the way we wanted to.

After a very long discussion period with Twitter, we were able to get the imitation Twitter account closed down for breach of copyright and finally get the @register365 name transferred to its rightful owner.

So, great news, you can now reach us on twitter using @register365!!

Don’t let yourself fall into this trap; your brand can be just as vulnerable on social media sites as on the general World Wide Web.

Unfortunately we can’t secure your social media brand names for you, we can only share our experience with you.   This is only just example of how a brand name can be misused; the most common is cybersquatting on domain names.

A cybersquatter is someone who registers domain names in bad faith in order to profit from the goodwill of a trademark owner.  Once registered, the cybersquatter will attempt to sell the domain name to the trademark owner for a higher price.

Virgin boss Richard Branson recently fell foul to cybersquatting and won a dispute over the domain name richardbranson.xxx, after Australian Sean Truman was found to have registered the domain in “bad faith”.   The .xxx domain extension was introduced in 2011 as a home for adult material.   Trademark owners were given the opportunity to block their .xxx brand name before they went on general sale.

Even business giants need to protect themselves online, again as with the case of Apple who did not future-proof the growth of their iPhone product line.

The previous owner of iPhone5.com had registered the domain for a discussion board relating to the Apple product, and even though Apple had not confirmed the official name of their next iPhone model, they filed a complaint with WIPO (World Intellectual Property Organization) and won on the grounds that the website in question was not affiliated with the Apple brand.  The domain name has now been transferred.

For whatever reason you need to protect your brand online, our expert Domain Name Management specialists can help you secure the right domain names and manage disputes to retrieve those already taken.  Call us on 0143 197 47 for a free consultation or visit our Brand Protection area on our website.

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