Here are our top 5 web design tips to help you on your way:
Number 1: First impressions count. Always remember that there are millions of sites on the web, so if someone comes to your site, make sure it’s special by immediately creating a positive reaction. Remember, the back button is just a click away, so make sure that you’re making a good first impression with your site design.
Number 2: Keep it simple. It’s easy to get caught up in wanting to have lots of graphics and colours everywhere, but remember that keeping it simple is key to making a good first impression. Don’t be afraid of white space and don’t be afraid to edit.
Number 3: Consistency is everything. Your website is the basis of your brand, which is what you’re building with your online business. Make sure that your design, email and social channels are consistent. Use the same colours, fonts and logos etc to build a consistent branding experience at any touch point on the web.
Number 4: Don’t make users think. This really ties in with keeping it simple. The key is to always tell site visitors where to go and what to do when they get there. Use clean images and clean call to action buttons on your website, making sure that you’re driving the action that you want customers to take.
Number 5: Always test and improve. You may have a new web design that you think is fantastic, but until you see how customers react to it, you’ll never really know how effective it is. So make sure that you’re testing elements, improving them and then testing again.*
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