Q. I want to start a blog and have heard good things about WordPress? Have you got any advice to get me started?
A. Blogs can be a compelling marketing tool, helping you talk directly to your customers and build your brand.
Blogging is increasing in popularity with many different people, including hobbyists, sole traders and small businesses getting involved. There are various different blogging platforms to choose from but the one you mention, WordPress, is by far the most popular and the one I would recommend.
The free version can be a good start but in order to be able to have no restrictions I would advise going for a self-hosted version allowing you to do more customisation and have more freedom on the theme and templates, basically meaning that you make the rules!
Here are some top tips for blog length, content and SEO:
- Useful content – writing for the sake of writing is unlikely to retain your audience; think about whether you are trying to entertain, inform or educate. This is often overlooked!
- Use social media – link your Twitter/Facebook/LinkedIn to your blog and vice versa to drive traffic
- Engage and Interact – a good way to do this is through ‘comments’, although it is always best to adjust your settings so that you moderate them first.
- Google analytics – make use of analytics in order to observe visitors to your website, their activities and the time spent whilst on there.
- Keep it interesting – studies show that people remember just 60% of what they have read online.
- Keep up to date – keep news and any information on your blog up to date especially if this includes information on stock levels, for example.
- Tags – Include keywords in your blog posts as this will aid your SEO by helping your content to be featured in search engine results.
- Keep a backup – written content can be easily backed up in the export menu.
With all Register365 hosting packages you get free, easy to use 1-click apps, including WordPress, making it quick and easy to start blogging! It’s simple, give it a go!
(Read more from our ‘Quick Tips’ series)