Happy new year to you! We should be ‘wishing’ you a successful year, but that suggests that you’re leaving responsibility in the hands of fate – something that you want to steer away from when you’re running a business.
That’s why we’re big fans of New Year Resolutions. Most of the time, resolutions are personal promises that we make to ourselves, such as a diet, get fit or learning a new language. But why not expand these out to your business and make resolutions you know you can keep!
Here are some ideas that you can take on your 2019 journey:
Make regular updates to your website
Think about your visual appeal – It only takes less than 3 seconds for your potential customer to decide whether they should stay with you or head off to your competitor. They’re looking for you to show that you’re an expert in your industry.
Make your site mobile-friendly
In 2018, over 52% of worldwide traffic was generated through mobile phones. On average, we’re spending 2 hours a day on our mobile phones. Having a website that adapts to the size of the screen it’s being viewed on is super important – without being responsive, your website could be driving your customers away.
Communication is key
Your viewers are looking for useful information, which is why the content on your website should be considered as the most important thing. Keeping content updated encourages people to visit your site more often.
Start your own blog
Every business website should have a blog. They’re great for keeping your content fresh and provides a stream of new information to promote across your social media platforms.
Is your site user-friendly?
Think about how your viewers use your website to find information. If they are having a poor experience whilst browsing your website, it’s unlikely that they’ll stay… we can guarantee that they won’t convert to customers.
You can also track how they are using your website and the most popular pages/products viewed!
Jump on the social media bandwagon
If you’re not on social media already, you’re missing out on an inexpensive and effective way to reach out to brand new and existing customers. There are many ways in which social media can help you connect, engage and expand. Here are just a few examples:
- Let more people know what you can offer
- Increase website traffic
- Boost sales
- Promote content
- Grow your business
- Manage your reputation
- Engage with your customers
- Customer service and support
- Learn about your customers
- Keep an eye on your competitors
As with most resolutions, it’s easy to lose sight of your goals a few months after the new year. Committing to your resolutions will help unleash the potential of your business and you’ll soon be reaping in the benefits, for a better 2019!
Share ideas for your New Years Resolutions in the comments below and help other businesses succeed in 2019!