Author

Sabina Plimmer

Choosing the right business communication tools.

Ensuring that you communicate effectively is vital to the success of your projects and ultimately your business. In today’s society, a vast array of communication options are available to us. Choosing the most effective communications tool is essential for ensuring… Continue Reading →

Do you want to get your website onto the first page in Google search?

Securing a prominent ranking position in search engine results pages (SERPs) for relevant keywords and phrases is an essential marketing objective for most businesses. Although many of the top-ranking positions in SERPs are occupied by high-profile businesses and corporations, this… Continue Reading →

How to write a blog – our tips and tricks to help you succeed

Based on recent research, users spend 2 – 3 seconds deciding whether to read an article. Even if they do click, many will abandon a post without reading the whole thing. According to further research, 70% of visitors will never… Continue Reading →

4 tips to make a great impression with your business email signature

It’s difficult to make a positive lasting impression and closing business email correspondence with something that is memorable for all the right reasons is even trickier. Whether you have just changed jobs, secured a promotion or suspect your current signature… Continue Reading →

Why should you consider a vlog?

We find ourselves fully immersed in the era of digital marketing and the rise of platforms including Instagram and YouTube over the last few years has been meteoric. Although it can sometimes feel impossible to keep up with the latest… Continue Reading →

Put that tablet away – optimise your website for voice search

In a 2018 study, PwC found that 77% of consumers prefer to use a voice assistant when searching for something online [1] Over three-quarters of consumers think that using a voice search tool such as Google Assistant, Amazon Alexa or… Continue Reading →

Has influencer marketing been diluted by fake followers?

The way we view influencer marketing needs to change. A substantial shift has occurred within the last year, largely prompted by the prevalence of fake followers and covert influencer advertising techniques that have fundamentally undermined the authenticity that originally set… Continue Reading →

Ten tips to grow your business with social media

A considered social media strategy is an essential component of every modern digital marketing strategy and the benefits of social media for business are myriad. Here are just 10 of the most significant. Benefit from enhanced brand awareness The potential… Continue Reading →

Find inspiration for your 2019 PPC campaign with these stats and predictions

If you’re planning on implementing or updating a PPC advertising campaign in the coming months, then you couldn’t have picked a better time. According to industry analysts, 2019 is going to offer just about every business with an online presence,… Continue Reading →